IT Today: Essential Technology News (September 2025)

Question of the month: has “IT” become synonymous with “AI”?

If you open any news platform dedicated to digital marketing, programming, design, or any other related field today, you will be greeted by a wave of articles about the latest innovations in AI. 

It seems that we have reached a point where “AI” has become an almost mandatory prefix for everything, an agent that promises to revolutionize everything: from “AI-powered marketing”, with campaigns that are personalized granularly, to “AI design” and the creation of visual concepts in seconds. It seems, therefore, that artificial intelligence is no longer just a niche, but a fundamental layer that is reshaping entire industries.

In this effervescent but also quite uniform context, it can sometimes be difficult to discern what is truly relevant from the background noise. In our monthly selection of IT news, we filter only the most interesting news, and the ones that really matter. So, let’s see what September has brought us!

AI News

OpenAI Launches a Division for Science

Kevin Weil, CPO at OpenAI, recently announced the launch of OpenAI for Science, an initiative that aims to create an AI platform designed to accelerate scientific discoveries. The project will recruit top academics to demonstrate, with the help of models such as GPT-5, how AI can revolutionize fundamental research through advanced statistical methods and many other tools that are currently inaccessible to classical scientific study.

Hugging Face Tests the Quality of AI-Human Emotional Relationships

Researchers at Hugging Face have created INTIMA, a set of tests to analyze the “companion” behaviors of AI models. Using 368 prompts, the benchmark assesses whether an AI encourages emotional attachment, remains neutral, or maintains the boundaries of its identity as an artificial system. This is an important step toward evaluating the personality of an AI system.

How Much Energy Does an AI Prompt “Cost”?

Google has published, for the first time, data on AI energy consumption, based on its own LLM, Gemini. It appears that a single text prompt uses a relatively small amount of energy, equivalent to less than 9 seconds of TV viewing. However, considering the multitude of chatbots in existence and the billions of prompts they receive daily, the global energy footprint of AI is not insignificant.

Digital Marketing News

How to Gain Visibility in The “Zero-Click” Era

With the introduction of AI Overviews in Google results, the increase in “zero-click” searches, where users get answers directly on the results page without visiting any websites, is permanently changing the face of SEO. Neil Patel shows how brands can adapt to this reality by optimizing for AI and featured snippets, building authority, creating compelling content, and expanding their presence on platforms other than Google.

Generic Login Pages May Affect SEO

Google warns that generic login pages can harm SEO performance. When multiple private URLs redirect to the same login form, Google considers them duplicate content. This can cause the login page to appear before relevant content in search results, confusing users.

Grammarly Launches AI Agents to Help Marketers Create Content

For students and professionals, Grammarly has launched a set of AI agents specializing in content creation and optimization, integrated into a new writing platform called “docs.” These agents provide support for specific tasks, from finding sources to checking for plagiarism, with the aim of improving text quality and user productivity.

Cybersecurity News

Apple Intelligence Poses Privacy Risks That Have Yet To Be Investigated

A researcher has discovered that Apple Intelligence collects more personal data than anyone would have expected, including music listened to or the content of messages sent via Siri from encrypted apps such as WhatsApp. Apple has rejected most of the allegations, calling them “expected behavior,” although it has admitted that the WhatsApp issue could be serious.

Google and Shein Fined in France and the US for Cookies

The commercial giants were fined by the French data protection authority for violating privacy rules through non-compliant cookie practices. Separately, in the US, Google, Disney, and Apitor were sanctioned for tracking users and collecting data without consent.

Security Breach in Salesforce Instances

Hackers stole data from hundreds of Salesforce instances, targeting compromised OAuth tokens from the AI agent Drift, a third-party application. The attackers sought to collect credentials and extracted large volumes of data, with the attack campaign highlighting the security risks associated with software integrations.

Programming News

The State of Python in 2025: Web Makes a Comeback

The “State of Python 2025” report shows an increase in the number of entry-level programmers specializing in this language, with 50% having less than two years of experience. Although Data Science remains the dominant field for Python usage, web development is also making a significant comeback. The language’s performance is also improving, thanks to integration with Rust and the elimination of the Global Interpreter Lock.

News On The Web Dev Platform

In August 2025, stable releases announced on web.dev included APIs for URL Pattern and Task Scheduling in Firefox 142, as well as corner shaping and custom functions in CSS for Chrome 139.

GitHub Spark: Programming Through “Vibes”

GitHub Spark is a new AI platform that enables “programming by vibe”, generating complete applications from text prompts without writing code manually. The tool is ideal for quickly creating functional prototypes, allowing developers to quickly turn an idea into an interactive web application for demonstrations.

UI/UX Design News

Nano-Banana: A New Era in AI Image Generation

Google has launched Nano-Banana (Gemini 2.5 Flash Image), a new AI model that offers advanced control over image generation. It allows designers to create and edit realistically through prompts, style transfer, and character consistency, opening up new creative possibilities through Google AI Studio and Python.

Qwen-Image-Edit: Advanced Photo Editing With AI

Alibaba has launched Qwen-Image-Edit, a powerful AI model for image editing. It excels at both semantic changes, such as style transfer, and appearance changes, such as adding or removing objects. A key feature is its ability to accurately edit text directly from images.

Interactive Video Projection with Three.js

This Codrops tutorial explains how to create an interactive video projection on a grid of 3D cubes using Three.js. The article covers grid construction, video texture mapping with masks to control cube visibility, and implementing user interactions to change projections in real time.

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In a world of rapid change, to find inspiration beyond the terms of the current era, it is essential to remember the curiosity and tenacity of some of the leading figures in the history of science. We invite you to discover this Marginalian article, which explores the story of Katharina Kepler, mother of astronomer Johannes Kepler, accused of witchcraft in a period dominated by superstition. For six years, her son, a champion of reason and the new scientific view of the universe, risked his reputation and career to defend her. Using logic and scientific evidence to dismantle the absurd accusations, Kepler’s struggle becomes a symbol of the conflict between rational thinking and obscurantism, highlighting his extraordinary devotion to truth and family.

See you soon!