Generative AI for Marketing Professionals

Upskilling course - 15 academic hours

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    Why Choose the AI Marketing Course?

    With AI, your team will be able to innovate faster, reduce costs, and achieve more relevant results, keeping your company competitive in a dynamic market. By the end of the course, participants will have acquired essential practical skills.

    Understanding Generative AI

    Practicing Prompt Engineering

    Using AI Tools in Marketing

    Continuous Study of AI Innovations

    Who Is the AI in Marketing Course For?

    Marketing Specialists

    CMOs, VPs of Marketing, Directors and Digital Marketing Managers, Content Strategists, Content Writers, Social Media Managers, and Brand Managers.

    Tech-Savvy Marketing Specialists

    Individuals with a strong interest in integrating technology into their marketing practices.

    Marketing Teams

    Teams that want to improve their marketing performance together by enhancing their AI skills.

    Syllabus

    Session 1: Introduction and Transformation of Marketing by Generative AI (3 hours)

    • What is AI and Generative AI?
    • Evolution and current state of AI technologies.

    • Marketing tasks made easy or different as a result of AI.
    • The transition of traditional marketing roles to AI-driven models

    Session 2: Large Language Models and AI-Driven Marketing Strategy (3 hours)

    • Deep dive into ChatGPT and other large language models
    • Understanding their role and capabilities in marketing
    • Introduction to Prompt Engineering and talking with machines

    • Integrating AI into marketing planning and strategy development
    • Analyzing market trends, competitors, and buyer persona using AI tools
    • Creating marketing and projects plans using AI tools

    Session 3: Creating Textual Content with Generative AI (3 academic hours)

    • AI-generated content for websites and blogs
    • SEO research and optimization with AI
    • AI-generated content for social media
    • AI-generated marketing collateral
    • Maintaining brand voice and consistency

    Session 4: Creating Visual Content with Generative AI (3 academic hours)

    • Gen AI as a source for creativity
    • Logos, illustrations, and icons
    • Photographs and AI models
    • Brand and consistency in AI visuals

    • Using AI Avatars for marketing videos
    • Introduction to AI Video tools and a taste of current capabilities

    Session 5: Advanced Topics and Lifelong Learning alongside AI (3 academic hours)

    • Strategies for continuous learning and adapting to new AI technologies.
    • Fostering a mindset of innovation and lifelong learning in the AI era.

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    Tiberiu Dobre
    Tiberiu Dobre

    He is our dedicated expert in business development and international business, ready to support you in tailoring courses for your company. With a results-oriented approach, Tibi will guide you in choosing the most effective training solutions, specifically adapted to your team’s objectives. Contact him to receive more details and a personalized offer.

    Our advisory board members

    Alex has 20 years in Software and Technology and 7 years in Electronics and Robotics.
    He joined MRM Romania team after spending 8 years in London where he had had a number of roles: Senior Software Engineer (MMT Digital), Lead Software Engineer and Creative Technologist (Cheil London) and Head of Technology at CP+B (Crispin Porter and Bogusky).
    With more than 20 years of experience delivering technology-differentiated solutions to private, public and international customers, Alex Budin drives innovation strategy and growth for the company’s solutions and ensures technology excellence.

    Alex Budin Head of Technology MRM Romania

    Nicoleta Eftimiu is a top management professional with more than 20 years of well-rounded experience in both local entrepreneurial companies as well as big multinationals.
    In the past 15 years she has worked for The Coca-Cola Company in different leadership positions both in her native country, Romania, as well as abroad, the most recent assignment being Vice President and General Manager for Central Europe, leading the teams of 5 countries, while also serving as advisory Leadership Team member for the CEE Business Unit.
    In the past 2 years, Nicoleta has led the digital transformation of Coca-Cola in Central Europe, advancing the agenda on key initiatives like data programmatic, e-commerce and sustainability.

    Nicoleta Eftimiu VP Central Europe The Coca-Cola Company

    Alexandra is a lecturer at the Faculty of Automatic Control and Computers, University POLITEHNICA of Bucharest, an expert evaluator in digital innovation for the European Commission and a senior consultant in digitalization. She has a PhD in Systems Engineering, is passionate about Artificial Intelligence and Blockchain and aims to bring innovation and digital competitiveness closer to the Romanian public and companies. She has participated as an expert in numerous national and international projects and is the co-author of numerous books, book chapters and scientific papers published in international editions. She is also a coach and mentor in incubation programs and business accelerators, advisor and co-founder in tech startups, and works with entrepreneurs to develop and implement innovation strategies.

    Alexandra Cernian Lecturer Faculty of Automatic Control and Computers, UPB

    Codrut Savulescu joined the telecom industry in 1998, after 6 years of teaching as university professor.
    He constantly maintains direct connection with universities and volunteers every year as a teacher for students in telecommunications.
    Previous to joining Huawei in Marketing department, Codrut worked as radio frequency planning manager in the mobile industry and operational director in fixed telecom industry.
    As strategy consultant within Huawei, Codrut Savulescu is focusing on promoting and analyzing the new business ecosystem enabled by 5G and its peers Cloud and AI, for a healthy and stable evolution through digitalization.

    Codrut Savulescu Executive Solution Manager at Huawei Technologies Romania

    – 11 years experience in online content creation and building communities.
    – Over one milion followers in YouTube
    – Entrepreneur with several business ventures under his belt. Some successful, some not so much, but never discouraged.

    Mihai Alexandru Mikey H

    Gabriel Trăistaru este directorul Diviziei Digitale din cadrul Orange Romania Communications și este responsabil în principal de implementarea de soluții digitale noi pentru eficientizarea operațiunilor companiei, de vânzările pe canalele digitale, de dezvoltarea și promovarea aplicației mobile MyAccount în rândul clienților Orange. Are peste zece ani de experiență în consultanță, digital marketing, e-commerce și comunicare digitală în companii multinaționale. Gabriel este activ în societatea civilă fiind unul dintre membrii fondatori ai think tank-ului Europuls.

    Gabriel Traistaru Director Digital Division ORANGE ROMANIA

    Andrei Dumuța conducea echipa care răspunde de 2 cele mai mari platforme clasificate online din România: OLX.ro și Autovit.ro, din categoria automotivă. OLX este un brand global cu 3000 de angajați în toată lumea, care activează în domeniile: Product, Tech și Data.

    Andrei Dumuta GM Motors, OLX Romania

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